Hi,
John Dawes here. As you may know, I am the author of The Complete Guide to Internet Promotion for Musicians, Artists & Songwriters and Using Email Effectively as an Artist or Songwriter. I’m also the founder and president of MusicHosting.net, a company specializing in web hosting and design of artist web sites which have become the industry standard for Independent Artists. I’ve also consulted hundreds of artists and record companies, and developed several educational music business web sites. Many of these I’ve developed with 22 year industry veteran Tim Sweeney, author of Guide to Releasing Independent Records and founder of the Music Strategies Conference.

On Saturday, September 4th, I will be conducting an all-new workshop entitled: Presenting Yourself as a Priority Artist on the Internet. I will cover using email effectively with a properly designed artist web site and how to put the two together with Internet and traditional promotion, using nothing more than the materials from an Artist Profile and a CD project.

This is not Rocket Science So Don’t Be Intimidated!
If you can already use email and browse the web, you’re farther ahead of the game than you think. All you have left to learn is how to communicate who you are as an Artist more effectively. The rest is just busy work! That’s where my Presenting Yourself as a Priority Artist on the Internet workshop comes in. Without being overly technical, this all-day workshop will take serious look at using email correctly, setting up a proper Integrated Artist Web Site and using the Internet as a research tool.

During this all-new Saturday workshop, I’ll personally show you how email can be used to connect with fans and industry professionals and how to avoid the most common mistakes artists make with their web sites when I cover:

PART 1 – How to Use Email Effectively as an Artist

I will guide you through an in-depth look at what Artists can do with email to communicate who they are as an Artist and present themselves as a Priority Artist by showing you:

• What the proper emailing techniques are and what to say to promote live shows, your web site, grab media attention and keep industry pros updated on your “personal story” to further your music career. Plus, I’ll show you real world examples and help you write your own effective emails by the end of the workshop.
• What information you should collect from fans, in addition to email addresses, and how to break apart your lists into target groups to build an effective email campaign.
• How often you should be sending email to fans, the press and other industry professionals.
• How using free email services can damage your music career and hinder your exposure.
• The clues you may be sending within your email messages to industry pros that you are not a “priority” artist and do not require their follow up.
• And more…

PART 2 - How a Properly Built Artist Web Site Is Used to Move Your Music Forward

You’ll be surprised to find that the purpose of an Artist web site is not just to sell CDs and build an email list! Industry professionals now assume you have a web site and they expect it to be laid out in a specific manner known as the Integrated Artist Web Site. I will show you:

• What a properly designed artist web site looks like and how to use it!
• Why major label artist web sites are built differently from independent artist web sites and how they serve an entirely different purpose.
• How to Sell more CDs online and at live shows
• How to use your web site to build your ongoing story and the industry attention you want
• How to get into the clubs you want to play in the most
• How to get the write-ups and reviews you need
• And more…

PART 3 - Learn how Artists should use the Internet as a Promotional & Research Tool

Finally, I will take a candid look into what Artists can do with the Internet to get consistent results vs. what has been falsely perpetuated by industry professionals and other independent artists when they don’t know:

• Why search engines, file download services and artist directory sites are a huge waste of time for most artists. This topic alone has caused a lot of controversy even though I have proven it time and time again!
• Which methods of online and offline promotion you should focus on to generate the most interest and create CD sales. Not all of them are created equal!
• How file-sharing technology and song download services can damage your exposure
• How to build a powerful street promotion plan and find potential fans that will come to see you play.
• And more…

So what do you get with your pass?

By the end of the day you’ll learn how to avoid the most common mistakes Artists make when using email, setting up a web site and promoting music online. It’s not as hard as you think! My workshop only focuses on teaching you how to communicate who you are as an artist so that your music will have more impact and the value of what you have to say will influence more people. Plus, my workshop will never be technical or nerdy! I guarantee it to be fun!

What’s the cost to attend?

• $99 for new attendees
• $75 for current MusicHosting.net Clients or Groups (cost of each for 3 or more)
• $200 for walk-ups. In case you can’t sign up by phone or the Internet by the deadline below.

Signup Now! Space is Very Limited!

I’m conducting this event in a private venue in the Roosevelt District near Bank One Ball Park close to food and freeways on:

See you there,
John Dawes.
(866) 610-HOST

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P.S.: If you can’t attend but you know of someone else that would be interested please forward this email. I’ve also included links below to our flyers (PDF format) if you know of any galleries, venues, stores, etc. that would put them up! If your flyers draw two or more attendees you get into my workshop free! Just let me know where you post them.

Presenting Yourself as a Priority Artist (Event Flyers): 8.5 x 11 Full Page Flyer (1 up) 8.5 x 11 Half Page Flyer (2 up)